New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/May 23, 2012/Marketing and Sponsorship
David Beckham Stars In Samsung's Olympic Ad For Galaxy Note Smartphone
Published May 23, 2012
GET YOUR SPRINT ON: MARKETING magazine’s Matthew Chapman reported Microsoft is “aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.” The “Summer of Sports” campaign, run “in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world’s largest simultaneous 100 metre sprint” on either June 16 or 17. A series of ads “on platforms including Xbox Live and MSN will encourage consumers in Europe, the Middle East and Africa to take part.” The push will also “include videos starring Champions League-winning Chelsea stars Didier Drogba, Michael Essien, Petr Cech and Fernando Torres” (MARKETINGMAGAZINE.co.uk, 5/22).