Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/May 22, 2012/Marketing and Sponsorship
MasterCard Wants Earlier Start To Champions League Final To Reach Max Viewership
Published May 22, 2012
VIEWERSHIP DROP ON ITV: MARKETING magazine’s Maisie McCabe reported during ITV1’s four-and-a-half hours of coverage for Saturday's Chelsea-Bayern Munich match, the channel averaged 6.47 million viewers between 7:00-11:30pm “across the standard and high definition channels” (MARKETINGMAGAZINE.co.uk, 5/21). The GUARDIAN’s John Plunkett noted a “five-minute peak audience of 10.6 million saw Didier Drogba seal the Blues’ victory over Bayern Munich with the last kick of the match late on Saturday night.” Last year’s Champions League final, in which Barcelona beat Manchester United 3-1 at Wembley, averaged 7.9 million viewers (GUARDIAN, 5/21).