Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/May 22, 2012/Marketing and Sponsorship
MasterCard Wants Earlier Start To Champions League Final To Reach Max Viewership
Published May 22, 2012
VIEWERSHIP DROP ON ITV: MARKETING magazine’s Maisie McCabe reported during ITV1’s four-and-a-half hours of coverage for Saturday's Chelsea-Bayern Munich match, the channel averaged 6.47 million viewers between 7:00-11:30pm “across the standard and high definition channels” (MARKETINGMAGAZINE.co.uk, 5/21). The GUARDIAN’s John Plunkett noted a “five-minute peak audience of 10.6 million saw Didier Drogba seal the Blues’ victory over Bayern Munich with the last kick of the match late on Saturday night.” Last year’s Champions League final, in which Barcelona beat Manchester United 3-1 at Wembley, averaged 7.9 million viewers (GUARDIAN, 5/21).