CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
Upcoming Conferences and Events
SBD/May 22, 2012/Marketing and Sponsorship
MasterCard Wants Earlier Start To Champions League Final To Reach Max Viewership
Published May 22, 2012
VIEWERSHIP DROP ON ITV: MARKETING magazine’s Maisie McCabe reported during ITV1’s four-and-a-half hours of coverage for Saturday's Chelsea-Bayern Munich match, the channel averaged 6.47 million viewers between 7:00-11:30pm “across the standard and high definition channels” (MARKETINGMAGAZINE.co.uk, 5/21). The GUARDIAN’s John Plunkett noted a “five-minute peak audience of 10.6 million saw Didier Drogba seal the Blues’ victory over Bayern Munich with the last kick of the match late on Saturday night.” Last year’s Champions League final, in which Barcelona beat Manchester United 3-1 at Wembley, averaged 7.9 million viewers (GUARDIAN, 5/21).