Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/May 22, 2012/Marketing and Sponsorship
MasterCard Wants Earlier Start To Champions League Final To Reach Max Viewership
Published May 22, 2012
VIEWERSHIP DROP ON ITV: MARKETING magazine’s Maisie McCabe reported during ITV1’s four-and-a-half hours of coverage for Saturday's Chelsea-Bayern Munich match, the channel averaged 6.47 million viewers between 7:00-11:30pm “across the standard and high definition channels” (MARKETINGMAGAZINE.co.uk, 5/21). The GUARDIAN’s John Plunkett noted a “five-minute peak audience of 10.6 million saw Didier Drogba seal the Blues’ victory over Bayern Munich with the last kick of the match late on Saturday night.” Last year’s Champions League final, in which Barcelona beat Manchester United 3-1 at Wembley, averaged 7.9 million viewers (GUARDIAN, 5/21).