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Launch Of Pac-12 TV Networks On Aug. 15 "Right On Track"

The Pac-12 TV Networks are “86 days from their Aug. 15 launch, when the league's exposure enters a new world,” according to Bud Withers of the SEATTLE TIMES. Pac-12 Enterprises President Gary Stevenson said the launches are "right on track." About half nets' staff of 120 “has been hired, and a move into the headquarters building is set for early July in San Francisco's technology-dominated SOMA district.” The networks in a couple of weeks “will have a ‘draft’ with ESPN and Fox for this fall's football games, and the networks hold some cards.” Stevenson said, "In seven of the first 13 weeks of football, we have either the first or second pick on the schedule." The Pac-12 next month will “reveal the composite TV schedule -- which games are going to ESPN, to Fox and to the networks.” That means there is “nothing lined up with others such as DirecTV and Dish Network.” Stevenson: "I would characterize the conversations as healthy, ongoing and productive. If you recall a couple of networks that have launched over the years, that wasn't always the case." The cost of the networks is estimated at “90 cents or a dollar per subscriber a month.” Withers notes there is “a national network, essentially for those who live outside the Pac-12 footprint, and that one is likely to land on a premium cable tier.” But there are “six other basic-cable networks, one of which will cover the Washington-Washington State area.” Stevenson: "Some networks deliver eyeballs. We're really focused on delivering eyeballs and hearts" (SEATTLE TIMES, 5/21).

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