Arbitron Data Shows CBS Radio Led MLB Opening Day Radio Broadcasts

Four of the five most listened-to MLB Opening Day radio broadcasts last month were broadcast by CBS Radio, according to data obtained by SportsBusiness Daily/Journal and scheduled to be released today by Arbitron. The Yankees' broadcast on WCBS-AM (April 6 at 3:10 pm ET) was down 8% compared to last year's game (March 31, 1:05 pm ET), but its audience of 684,600 was easily the biggest in baseball. The Tigers opener against the Red Sox was simulcast on CBS' WXYT-AM and WXYT-FM, and was up 48% compared to the '10 game against the Royals. Additionally, 40.6% percent of all male listeners age 25-54 that were listening to the radio in the Detroit market during the Tigers game were tuned in to the game.

Listeners Who Tuned Into Opening Day Game For At Least Five Minutes (Age 6+)
RK	TEAM	STATION	OWNER	'12	'11	'10
1	Yankees	WCBS	CBS	684,600	740,400	612,400*
2	Tigers	WXYT/WXYT-FM	CBS	509,500	352,300	344,100
3	Cubs	WGN	Tribune	433,200	495,700	507,700
4	Mets	WFAN	CBS	377,700	222,300*	755,500
5	Phillies	WPHT/WIP-FM	CBS	323,500	254,200	323,300
6	Red Sox	WEEI-FM	Entercom	265,400	261,900	125,200*
7	Indians	WTAM	Clear Channel	257,900	212,400	183,500
8	Giants	KNBR	Cumulus	247,500	306,800	169,600
9	Reds	WLW	Clear Channel	243,300	307,500	278,300
10	Brewers	WTMJ	Journal	221,800	147,100	98,600
Percentage Of Males Listeners Ages 25-54 Who Were Listening To Radio And Were Tuned Into The Opening Day Game For At Least Five Minutes
RK	TEAM	STATION	OWNER	'12	'11	'10
1	Tigers	WXYT/WXYT-FM	CBS	40.6%	33.3%	33.7%
2	Reds	WLW	Clear Channel	36.4%	40.2%	52.0%
3	Brewers	WTMJ	Journal	36.3%	18.2%	15.0%
4	Phillies	WPHT/WIP-FM	CBS	31.3%	18.0%	24.3%
5	Indians	WTAM	Clear Channel	29.0%	31.1%	18.7%
6	Red Sox	WEEI-FM	Entercom	23.1%	14.5%	25.8%*
7	Pirates	KDKA-FM	CBS	18.9%	18.6%	14.2%
8	Giants	KNBR	Cumulus	14.2%	13.7%	13.2%
9	Twins	KSTP	Hubbard	14.1%	18.7%*	10.0%*
10	Cubs	WGN	Tribune	13.4%	14.3%	18.7%

NOTES: Stations listed are AM frequency unless noted. Tigers' and Phillies' games are simulcast on two stations. * = Night game.