Four of the five most listened-to MLB Opening Day radio broadcasts last month were broadcast by CBS Radio, according to data obtained by SportsBusiness Daily/Journal and scheduled to be released today by Arbitron. The Yankees' broadcast on WCBS-AM (April 6 at 3:10 pm ET) was down 8% compared to last year's game (March 31, 1:05 pm ET), but its audience of 684,600 was easily the biggest in baseball. The Tigers opener against the Red Sox was simulcast on CBS' WXYT-AM and WXYT-FM, and was up 48% compared to the '10 game against the Royals. Additionally, 40.6% percent of all male listeners age 25-54 that were listening to the radio in the Detroit market during the Tigers game were tuned in to the game.
Listeners Who Tuned Into Opening Day Game
For At Least Five Minutes (Age 6+)
|
RK
|
TEAM |
STATION |
OWNER |
'12
|
'11
|
'10
|
1
|
Yankees |
WCBS |
CBS |
684,600
|
740,400
|
612,400*
|
2
|
Tigers |
WXYT/WXYT-FM |
CBS |
509,500
|
352,300
|
344,100
|
3
|
Cubs |
WGN |
Tribune |
433,200
|
495,700
|
507,700
|
4
|
Mets |
WFAN |
CBS |
377,700
|
222,300*
|
755,500
|
5
|
Phillies |
WPHT/WIP-FM |
CBS |
323,500
|
254,200
|
323,300
|
6
|
Red Sox |
WEEI-FM |
Entercom |
265,400
|
261,900
|
125,200*
|
7
|
Indians |
WTAM |
Clear Channel |
257,900
|
212,400
|
183,500
|
8
|
Giants |
KNBR |
Cumulus |
247,500
|
306,800
|
169,600
|
9
|
Reds |
WLW |
Clear Channel |
243,300
|
307,500
|
278,300
|
10
|
Brewers |
WTMJ |
Journal |
221,800
|
147,100
|
98,600
|
|
|
|
|
|
|
|
Percentage Of Males Listeners Ages 25-54 Who Were Listening To Radio
And Were Tuned Into The Opening Day Game For At Least Five Minutes
|
RK
|
TEAM |
STATION |
OWNER |
'12
|
'11
|
'10
|
1
|
Tigers |
WXYT/WXYT-FM |
CBS |
40.6%
|
33.3%
|
33.7%
|
2
|
Reds |
WLW |
Clear Channel |
36.4%
|
40.2%
|
52.0%
|
3
|
Brewers |
WTMJ |
Journal |
36.3%
|
18.2%
|
15.0%
|
4
|
Phillies |
WPHT/WIP-FM |
CBS |
31.3%
|
18.0%
|
24.3%
|
5
|
Indians |
WTAM |
Clear Channel |
29.0%
|
31.1%
|
18.7%
|
6
|
Red Sox |
WEEI-FM |
Entercom |
23.1%
|
14.5%
|
25.8%*
|
7
|
Pirates |
KDKA-FM |
CBS |
18.9%
|
18.6%
|
14.2%
|
8
|
Giants |
KNBR |
Cumulus |
14.2%
|
13.7%
|
13.2%
|
9
|
Twins |
KSTP |
Hubbard |
14.1%
|
18.7%*
|
10.0%*
|
10
|
Cubs |
WGN |
Tribune |
13.4%
|
14.3%
|
18.7%
|
|
|
|
|
|
|
|
NOTES: Stations listed are AM frequency unless noted. Tigers' and Phillies' games are simulcast on two stations. * = Night game.