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SBD/May 16, 2012/Marketing and Sponsorship
S.F. NikeTown To Be One Of Company's 10 U.S. Stores To Undergo Rebrand
Published May 16, 2012
BULLSEYE? DAILY FINANCE’s Barbara Thau reported Target will “make a play for fitness enthusiasts with the fall launch of an activewear store based on its C9 by Champion brand, marking the chain's first spin-off retail concept.” Target will open a C9 Active Apparel store in S.F., “dipping its discount-store toe into the booming athleticwear market occupied by expanding high-end retailers like Lululemon Athletica and Gap's Athleta chain.” The 3,000-square-foot store will open Oct. 14 “in a ground floor space in San Francisco's Metreon Shopping Center, where a 100,000 square foot CityTarget (the discounter's urban format) will also debut.” But C9 “won't bear the Target name, nor feature the iconic Bullseye logo.” Target spokesperson Jessica Deed said that there are “no plans per se to expand the C9 concept beyond that one store.” But industry analysts are “betting that if it does well, Target will do just that” (DAILYFINANCE.com, 5/12).