SBD/May 16, 2012/Facilities

Installation Of Hi-Def Video Panels Begins At Lambeau Field

Construction crews at Lambeau Field this week “began installing video panels on the north end zone board and have about three weeks of work remaining,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Work on the south end zone board will follow, and both “are scheduled to be operational” for the Packers shareholders’ meeting on July 24. The new Mitsubishi Diamond Vision scoreboards “will be high definition.” Each main screen is “48 feet high and 108 feet wide” and made up of “104 modules of 4,378 individual lighting units.” Each board will have “two 31 feet high and 18 feet wide auxiliary screens on their sides made up of 15 modules and 540 individual units.” The Packers “purchased eight high-definition cameras to feed Lambeau video to the boards -- they had four non-high-def cameras last year -- plus they have access to feeds from four networks.” The number of replay angles available within the stadium “increases from eight to 12.” Ryman notes the new scoreboards will “provide income for the Packers.” The team previously had fixed advertisements on the sides of the scoreboards, but the new digital format "will allow more advertisers” to be featured. Packers VP/Sales & Marketing Tim Connolly said, “Ads won’t be static. There’ll be all sorts of messaging on the sideboards” (GREEN BAY PRESS-GAZETTE, 5/16).
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