PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy Analysts Bullish On Under Armour-Kohl's Deal Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase?
SBD/May 15, 2012/Marketing and Sponsorship
Roush Fenway Racing Adds Fifth Third As Primary Cup Sponsor For Kenseth's No. 17
Published May 15, 2012
|Sprint All Star Race||Charlotte Motor Speedway||May 19|
|Quaker State 400||Kentucky Speedway||June 30|
|Crown Royal's "Your Hero's Name Here"||Indianapolis Motor Speedway||July 29|
|Pure Michigan 400||Michigan Int'l Speedway||August 19|
CLOSING THE GAP: RFR President Steve Newmark said that interest “has increased for Kenseth since his win in the 2012 Daytona 500, and he has about eight to 10 races left to sell” for ‘12. But SPORTING NEWS’ Bob Pockrass noted the focus “has shifted” for ‘13. Newmark said, “Obviously we’d love to have these guys continue to expand and be an anchor partner with Matt. I think that’s what they want to do as well. But our situation with Matt is not contingent in any stretch of the imagination on what any particular sponsor does.” RFR co-Owner Jack Roush said, “We’re just fine with Kenseth for next year. The program doesn’t have as much sponsorship sold as we need to sell, but there’s never a question about whether or not we have got the wherewithal and the commitment to stay with Matt Kenseth” (SPORTINGNEWS.com, 5/14).