SBD/May 14, 2012/Research and Ratings

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  • Overnight Nielsen Ratings From Weekend Sports Telecasts

    ABC led weekend sports telecast overnights with its coverage of Pacers-Heat in the opening game of the NBA Conference Semifinals. Fox’ NASCAR Sprint Cup Bojangles Southern 500 from Darlington Raceway edged NBC’s coverage of the final round of The Players. The Saturday night race drew a 3.5 overnight Nielsen, flat compared to last year’s Darlington primetime telecast. The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV (THE DAILY).

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    5/12
    ABC
    4:00-6:00pm
    0.6
    "Global Golf Adventure"
    5/12
    NBC
    1:00-1:30pm
    0.4
    "Golf Central Live"
    5/12
    NBC
    1:30-2:00pm
    0.6
    PGA Tour: The Players: Third Round
    5/12
    NBC
    2:00-7:00pm
    2.5
    MLB: (regional)
    5/12
    Fox
    1:00-4:00pm
    1.7
    NASCAR Sprint Cup:
    Bojangles Southern 500 (Darlington)
    5/12
    Fox
    7:15-11:00pm
    3.5
    "NBA Countdown"
    5/13
    ABC
    12:30-1:00pm
    NBA Western Conference First Round:
    Clippers-Grizzlies: Game Seven
    5/13
    ABC
    1:00-3:30pm
    3.8
    NBA Eastern Conference Semifinals:
    Pacers-Heat: Game One
    5/13
    ABC
    3:30-6:00pm
    5.2
    NCAA Championships Winter Highlight Show
    5/13
    CBS
    3:00-4:00pm
    0.3
    PBR: Boise Invitational
    5/13
    CBS
    4:00-5:00pm
    0.4
    Lucas Oil Off-Road Pro2 & Pro4 (taped)
    5/13
    CBS
    5:00-6:00pm
    0.4
    "Golf Central Live"
    5/13
    NBC
    1:30-2:00pm
    0.7
    PGA Tour: The Players: Final Round
    5/13
    NBC
    2:00-7:00pm
    3.4

     

     

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