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SBD/May 14, 2012/Media
EPL Survival Sunday, Manchester City's Dramatic Win Proves To Be Great TV
Published May 14, 2012
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GOING ONCE, GOING TWICE...: The WALL STREET JOURNAL's Lilly Vitorovich reports the auction of EPL broadcast rights in the U.K. "is likely to be a two-horse race" between BSkyB and ESPN. BSkyB "secured the lion's share of rights in the last auction and has dominated coverage over the past two decades," while ESPN "could be looking to extend its share." Interested parties "have until Wednesday to apply for a copy of the invitation to tender," and the auction process "is expected to be wrapped up in June." Numis Securities media analyst Paul Richards "expects BSkyB to retain the majority of the packages, but he estimates competition this time round could push up the price" by 10-15%. Meanwhile, UBS analysts Polo Tang and Tamsin Garrity "have forecast a 15% increase," and Sanford C. Bernstein analyst Claudio Aspesi "predicts a 20% rise" (WALL STREET JOURNAL, 5/14).