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SBD/May 14, 2012/Marketing and Sponsorship
High-Rent District: Harper, Griffin Have Potential To Become Marketing Stars
Published May 14, 2012
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HOMETOWN HERO: In Las Vegas, Chris Sieroty notes local marketing execs said that Harper's marketing potential "is limitless -- and his earning power from endorsements could run to eight-figures per year." Harper, a native of Las Vegas, already has a deal "with Athlete Promotions for speaking engagements, and an endorsement deal with sportswear maker Under Armour." Las Vegas-based Idea Factory Owner Scott Scarborough said Harper's marketing and advertising potential can be a "notch below Michael Jordan and a notch above LeBron James." Scarborough added, "His visibility from television alone is amazing. When was the last time you saw MLB Network or ESPN cut into regular programming to show (a player's) at-bats?" Las Vegas-based Kirvin Doak Communications Partner Dave Kirvin said that Harper is "what baseball desperately needs -- a potential superstar to tap into a younger demographic, many of whom prefer the NFL or the NBA to baseball." Meanwhile, Kirvin and Scarborough both agree Harper's endorsement value in Las Vegas "is limited because of his hometown's connection to the gambling industry" (LAS VEGAS REVIEW-JOURNAL, 5/14).