SEC Title Game Audience Down MLB Distributes $77M In Playoff Pay A-B InBev's Busch Brand Gets Super Bowl Ad Chargers Have Contacted L.A. Coliseum Ferrell To Star In E-Sports Comedy Fox To Broadcast MLS Cup Final In VR Colts-Jets Gets 6.0 Overnight Rating For ESPN Anta, Klay Thompson Negotiating Contract Extension NFLPA Launches New Business Accelerator Cubs' Average Price For Season Tickets Will Rise
SBD/May 11, 2012/Research and RatingsPrint All
Sports execs feel that lower prices, increased variety and more combo packages would be most effective at increasing total revenue from concessions, according to a Turnkey Sports Poll conducted in April. Twenty-five percent of respondents felt lower concessions would be the most effective measure to take, while 21% said increased variety of food options and 20% said more combo packages. Execs were also asked what they felt the biggest motivation was for sports venues to add to “party-themed” areas. Forty-five percent of execs said the top motivation was drawing revenue from under-utilized stadium/arena inventory, while 25% said improved event experience (Turnkey Sports Poll).Which approach would be most effective at increasing
total revenue from concessions?
APPROACH% Lower concessions prices25% Increased variety of food options21% More combo packages20% More high quality, high-priced items17% Healthier options15% Not sure/No response2%What is the biggest motivation to construct
"party-themed" areas within sports facilities?
REASON% Revenue from under-utilized stadium/arena inventory45% Improved event experience25% Attracting a new demographic13% Sponsorship revenue opportunities12% Improved food and beverage experience4% Not sure/No response1%