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SBD/May 11, 2012/Media
Published May 11, 2012
TALK DERBY TO ME: In Las Vegas, Richard Eng writes TV ratings are "the least understood number" in the horse racing industry. As opposed to watching races from home, "most racing fans are out at racetracks, off-track betting locations and race books," and these participants "aren't counted in Nielsen ratings." The Kentucky Derby earned a 9.0 final rating, up 6% over '11, but Eng writes the numbers "underestimate the growing interest in the Derby, and to a degree, the sport of horse racing" (LAS VEGAS REVIEW-JOURNAL, 5/11).
TEE TO GREEN: In N.Y., Phil Mushnick writes, "Give NBC, and now its Comcast partner Golf Channel, credit for persistence," as the nets "keep pushing" The Players as the PGA Tour's "fifth major." Mushnick: "If rights belonged to a competing network? Not a chance. Wouldn’t even make NBC’s weekend sports news updates" (N.Y. POST, 5/11).