SBD/May 11, 2012/Marketing and Sponsorship

New Red Bull Ad Featuring Blake Griffin, Travis Pastrana To Run During NBA Playoffs

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Red Bull this weekend will break a new 60-second ad that will run during NBA Playoff games on ESPN, ABC and TNT for the duration of the postseason. The “World of Red Bull” spot, which features Clippers F Blake Griffin and NASCAR driver Travis Pastrana, will debut during Fox’ “Family Guy” Sunday night. The spot was created internally by Red Bull and will air across TV, digital, social and console platforms as well. The “The World of Red Bull” ad features music from M83 and has a short narration from Pastrana. The footage is fast moving, jumping from Griffin playing with a basketball to skateboarders doing tricks on ramps and dancers practicing their routines. The spot also includes concert footage from rock band Dispatch was shown, followed by a slam dunk contest in an outdoor park and a dance competition.
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