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SBD/May 11, 2012/Colleges
Univ. Of Wisconsin-Milwaukee Scores A Coup In Hiring Andy Geiger As AD
Published May 11, 2012
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A BIG SCORE: In Milwaukee, Michael Hunt writes, "Unquestionably, Thursday was a huge day for a school and an athletic department that are not accustomed to doing things in a big-time way." Geiger is "as big-time as it gets in the business, a giant in his industry." He was at Ohio State for 11 years, and nothing is "bigger on the college-athletics landscape than The Ohio State University." Hunt asks why Geiger would leave retirement to "take on the challenge of guiding a shaky mid-major for at least a year through what Chancellor Mike Lovell calls 'a transition period' for the athletic department?" It sounds like Geiger "intends to keep it completely real at UWM, with the goal to make it better than it is with no illusion for it to be more than it sensibly can be" (MILWAUKEE JOURNAL SENTINEL, 5/11).