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SBD/May 10, 2012/Media
Time Warner Cable Announces Names, October 1 Launch Date For New L.A. RSNs
Published May 10, 2012
STARTING TO TALK TO DISTRIBUTORS: TWC Sports President David Rone said that he, Senior VP & GM Mark Shuken and Senior VP Dan Finnerty "recently began discussions with potential distributors." Rone: "We have not had many of them, they literally began last week. In between now and the NCTA Cable Show (which starts May 21 in Boston), we will have gotten in front of all the MVPDs that we need to speak to." MULTICHANNEL NEWS' Mike Reynolds notes with 35 people on board, TWC Sports is "in the process of hiring and expects to have some 120 staffers in place for the two RSN's by the end of August." Rone said that filming is "underway for ancillary programming tied to the Galaxy and Sparks -- the teams' games have been sublicensed to L.A.-area stations this season prior to the RSNs' launch." However, consumer marketing has not begun because TWC Sports "doesn't officially acquire the Lakers rights until after the club finishes its 2011-12 NBA season" (MULTICHANNEL.com, 5/10).