SBD/May 10, 2012/Media

ComScore Ranks For April See MLB Jump To 5th In Uniques, Turner Falls To 8th

The April comScore reach rankings of the most-trafficked U.S. sports sites included several notable shifts from March, continuing a period of marked change within the industry. Yahoo held its typical slot atop the list with a total of 47.6 million unique visitors. But MLB jumped from 12th in the March rankings to fifth during April with the start of the '12 baseball season, posting 16.2 million uniques, up 66% from the prior month. Turner Sports Digital conversely fell from fifth in March to eighth in April without the traffic push of the NCAA men's basketball tournament. ESPN, which again fell to third in the rankings amid a continuing neck-and-neck reach battle with FoxSports.com on MSN, maintained its typical, large lead among sports sites in consumption with an average of 84.2 minutes per visitor during the month.
TOP SPORTS SITES FOR APRIL, RANKED BY UNIQUE VISITORS
RK
SITE
UNIQUES (000)
RK
SITE
UNIQUES (000)
1
Yahoo Sports
47,624
9
NFL Internet Group
13,073
2
FoxSports.com on MSN
34,364
10
SB Nation
9,661
3
ESPN
34,338
11
BleacherReport.com
9,647
4
USA Today Sports
Media Group*
22,663
12
Sports Illustrated sites
9,183
5
MLB
16,228
13
Sporting News on AOL
9,031
6
CBS Sports
15,129
14
Active.com sites
7,134
7
NBC Sports**
14,816
15
Big Lead Sports by FSV
5,932
8
Turner Sports Digital***
13,556
 
   
   

NOTES: All numbers do not include wireless traffic. * = Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, HighSchoolSports.net and BNQT Media Group. USA Today also continues to fold in traffic assignments from various affiliates in the Big Lead Sports network following the January purchase of Big Lead Sports, resulting in the two separate listings. ** = Includes NHL.com. *** = Sites include NBA.com, NASCAR.com, PGATour.com, PGA.com, NCAA.com and WNBA.com.
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