SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/May 10, 2012/Marketing and Sponsorship
Published May 10, 2012
Fowler’s Puma caps come in nine colors, and
are in high demand with young golf fans
WELCOME TO MOE’S! Major League Lacrosse yesterday announced that Moe’s Southwest Grille will be the official presenting sponsor of the ’12 MLL All-Star Game on June 30 at FAU Stadium in Boca Raton, Fla. The company’s logo will be prominently displayed on team uniforms, field signage board, video board commercials and in-stadium banners (MLL).
SERVICE GAME: Atlanta-based software and e-commerce services provider Ebix has signed a multiyear global partnership with tennis player John Isner, making him a brand ambassador effective immediately. Isner will wear an Ebix-branded patch on his right sleeve as part of the deal. The company will also title sponsor Isner’s annual charity event (Ebix).