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Marketing and Sponsorship

Winnipeg Blue Bombers Become First CFL Team To Sign A Lottery Deal

The CFL Winnipeg Blue Bombers are launching the league's "first scratch lottery program" in an "effort to boost revenues," according to Ken Wiebe of the WINNIPEG SUN. The promo features 750,000 C$5 tickets and offers buyers the "opportunity to win one of two [C]$100,000 cash prizes, along with an opportunity to enter an online contest that offers a chance to win merchandise or 12 unique fan experiences." Blue Bombers President & CEO Garth Buchko said, "We've said right from the beginning, from when the stadium was being built, that we needed to generate multiple revenue streams and this is just one of them." Buchko did not disclose the length of the deal with the Manitoba Lotteries, though he said that it "would be ongoing for the foreseeable future" (WINNIPEG SUN, 5/10). Buchko "wouldn't get into specifics on how much money the club stands to raise" with the partnership. He said, "Right now we're not going to announce what that total is. It will be in the hundreds and hundreds of thousands of dollars if we sell out the lottery" (WINNIPEG FREE PRESS, 5/10). A total of 25 NFL teams have had lottery deals in the last three years (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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