SBD/May 9, 2012/Research and Ratings

NBA TV, NBC Sports Net, Speed Lead Cable Sports Networks In '12 Distribution Gains

NBA TV, NBC Sports Network and Speed have seen the biggest gains in U.S. household distribution among cable sports networks since the start of the year. NBA TV has seen an increase of 3.6 million homes, which ranks it sixth among all cable networks in gains over the first five months of '12. Networks seeing drops over the same period include ESPN, ESPN2, FX and Fuel TV. The Weather Channel and TBS are the only cable networks in over 100 million homes in May. Listed below is distribution in the U.S. for the top 10 cable networks in May, with comparisons to recent years. Also listed are figures for sports-related networks.

U.S. CABLE NETWORK DISTRIBUTION FOR MAY
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
'12
(000)
Weather Channel
90,233
93,170
96,340
99,029
100,054
101,074
100,271
TBS
90,129
92,901
96,966
99,229
100,608
101,189
100,070
Nickelodeon/
Nick-At-Nite
90,164
93,077
96,104
98,574
100,064
100,699
99,904
Discovery
90,884
93,691
96,644
98,796
100,101
100,890
99,733
Food Network
89,250
92,301
95,626
98,087
99,934
100,517
99,717
USA
90,445
93,136
96,113
98,429
99,541
100,402
99,420
CNN
90,570
93,432
96,186
98,380
99,640
100,441
99,300
Cartoon Network/
Adult Swim
89,437
92,325
95,520
97,662
98,836
99,663
99,184
TNT
90,509
93,220
96,130
98,268
99,630
100,385
99,096
A&E
90,073
92,925
95,875
98,005
99,303
100,188
99,055
ESPN
90,665
93,420
96,169
98,140
99,612
100,187
99,029
ESPN2
90,208
93,029
95,887
97,746
99,527
100,090
98,946
FX
88,654
91,322
94,110
95,365
96,424
99,383
98,166
Golf Channel
68,723
74,587
74,266
80,803
83,469
83,883
84,784
Speed
66,807
70,181
72,285
73,119
75,713
78,800
81,979
NBC Sports Network
69,015
71,842
72,622
75,182
74,091
76,247
79,123
ESPNews
49,394
57,252
63,358
68,315
73,101
74,177
74,388
ESPNU
n/a
n/a
n/a
n/a
n/a
73,021
72,784
MLB Network
n/a
n/a
n/a
n/a
55,323
56,005
68,957
NBA TV
n/a
n/a
n/a
n/a
n/a
55,725
59,454
NFL Network
n/a
42,225
41,237
41,999
56,316
57,127
59,001
Fox Soccer
n/a
n/a
n/a
34,727
36,503
39,046
41,069
Fuel TV
n/a
n/a
n/a
n/a
n/a
31,690
36,482
ESPN Classic
61,150
64,985
62,337
63,494
55,468
35,270
32,271
 

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.

 

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