SBD/May 9, 2012/Marketing and Sponsorship

Casio G'zOne Signs On As First Sponsor Of Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain (Aug. 28), Amateur Nationals (Nov. 7), and Amateur Nationals (Nov. 10). The company will receive commercial time in 35 hours of programming on NBC Sports Network. It also will get onsite marketing rights and exclusive features during broadcasts. The Casio G'zOne Commando is a durable phone that the company claims can be immersed in water and survive being dropped. It is available exclusively through Verizon.
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