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SBD/May 8, 2012/Media
NHL TV Deal With NBC Universal Brings "Dramatic" Ratings Increase For Playoff Games
Published May 8, 2012
PEAKING EARLY? FORBES' Mike Ozanian wrote the Conference Finals "are going to be a much bigger test" for the NHL than the first two rounds of the postseason, as "most of the teams that generate high ratings will have been eliminated." The Penguins, Sabres, Bruins, Blues and Red Wings "led the league in local television ratings" during the regular-season, but none of the five will be in the Conference Finals. Further hurting the NHL’s "ability to continue to produce impressive television viewership figures" are that the Kings made it to the Western Conference Finals and the Devils "appear headed" to the Eastern Conference Finals with a 3-1 lead over the Flyers in their series. The Kings "had the 26th-worst television ratings among the league’s 30 teams this season while the Devils were 28th" (FORBES.com, 5/7).