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USA TODAY's Michael Hiestand notes nine NBA Playoff games last weekend on ABC, ESPN and TNT "got lower overnight ratings than last years' coverage," due in part to several "lopsided" series. ABC's Heat-Knicks Game Four on Sunday was the only game that "topped last year's ratings." TNT's Lakers-Nuggets Game Four on Sunday drew a 3.4 overnight rating, down 26% from comparable coverage of Lakers-Hornets Game Four last year. Hiestand: "With the Lakers game on ESPN on Friday also down 24% from coverage of a Lakers game last year, is the drawing power of this marquee team slipping?" (USA TODAY, 5/8).

TENNIS, ANYONE? MULTICHANNEL NEWS' John Eggerton cited a source as saying that FCC Chair Julius Genachowski "is proposing that the agency stay enforcement of the Tennis Channel program carriage-complaint against Comcast so the commissioners can put some fresh eyes on it given it's the first such finding." Genachowski "has issues with the decision, and his proposed order says the stay will allow that re-examination of the record while 'avoiding potential disruption to consumers and third-party programmers in the event that the commission subsequently reverses or modifies the (administrative law judge's) remedy'" (MULTICHANNEL NEWS, 5/7 issue).

REWARDS PROGRAM: Kwarter a S.F.-based mobile application developer, has created the FanCake Rewards Program, a loyalty effort in which users receive tickets, merchandise, and other tangible rewards for users of its FanCake sports-oriented social app. Users receive FanCake credits by checking into games through the free app for Apple's iOS platform, participating in prediction contests, commenting and other activity through the app. Kwarter has partnered with Fanatics.com, Oracle Arena, the O.Co Coliseum, ScoreBig, and Total Hockey, among others, to supply prizes for active users. Sample prizes include gift cards, discounts and credits for tickets and licensed apparel, and T-shirts (Eric Fisher, SportsBusiness Journal).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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