SBD/May 8, 2012/Media

Final Numbers Show NBC's Kentucky Derby Audience Up From Last Year's Figures

NBC earned a 9.0 final rating and 14.8 million viewers for the race segment of the Kentucky Derby on Saturday, up 6% and 2%, respectively, from an 8.5 rating and 14.5 million viewers last year. The race had originally been down in the overnights. The viewership mark is the third-best audience for the race over the last 20 years, behind only Super Saver's win in '10 and Mine That Bird's win in '09. Louisville once again led all local markets with a 31.7 rating, down from a 34.4 rating last year. Cincinnati (18.3) and Ft. Myers-Naples (17.0) ranked second and third, respectively.

KENTUCKY DERBY RATINGS TREND
YEAR
NET
RATING
VIEWERS (000)
WINNER
'12
NBC
9.0
14,800
I'll Have Another
'11
NBC
8.5
14,540
Animal Kingdom
'10
NBC
9.8
16,540
Super Saver
'09
NBC
9.8
16,288
Mine That Bird
'08
NBC
8.8
14,203
Big Brown
'07
NBC
8.8
13,745
Street Sense
'06
NBC
8.4
12,890
Barbaro
'05
NBC
9.0
13,583
Giacomo
'04
NBC
9.3
14,568
Smarty Jones
'03
NBC
7.6
11,759
Funny Cide
'02
NBC
8.3
12,823
War Emblem
'01
NBC
9.3
13,478
Monarchos
'00
ABC
5.8
7,929
Fusiachi Pegasus
'99
ABC
6.3
8,699
Charismatic
'98
ABC
6.1
8,264
Real Quiet
'97
ABC
7.1
10,065
Silver Charm
'96
ABC
7.4
9,774
Grindstone
'95
ABC
6.0
8,129
Thunder Gulch
'94
ABC
7.5
10,581
Go For Gin
 
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