Mayweather-Pacquiao To Set Sponsor Records Kentucky Derby Horse Promotes Big Fight LiftMaster To Sponsor Pole At Kentucky Speedway Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms
Upcoming Conferences and Events
SBD/May 8, 2012/Marketing and Sponsorship
Published May 8, 2012
NOT IN MY HOUSE: In Baltimore, Lorraine Mirabella reported Under Armour is “accusing Beverly Hills sports drink maker Body Armor Nutrition LLC of trademark infringement for using a brand name and logo that confuses consumers.” UA filed the case in U.S. District Court in Baltimore on April 26, “seeking an injunction banning the California company from using the name Body Armor, a logo that resembles Under Armour's interlocking U and A, or the tagline Protect + Restore, which Under Armour says is similar to its tagline, Protect This House.” The lawsuit also “asks the court to order Body Armor to pay $100,000 in damages and to destroy all products, packaging and promotional materials bearing the Body Armor name or logo” (BALTIMORESUN.com, 5/7).
BORN TO BE SOMEBODY: Singer Justin Bieber was part of Floyd Mayweather Jr.'s entourage during his fight against Miguel Cotto Saturday, and SI's Chris Mannix said of Mayweather, “He wanted Bieber because Bieber has 21.3 million Twitter followers and right when the pay-per-view went on the air, Bieber tweeted something about the Mayweather-Cotto fight." Mannix: "I’m guessing that Justin Bieber’s demographic is not following Floyd Mayweather on Twitter, so he reached a whole new demographic just by involving a kid like Justin Bieber in the show. It was an absolutely brilliant business decision” (“The Dan Patrick Show,” 5/7). ESPN's Colin Cowherd said, "The reason MMA has now blown boxing out of the water is that MMA has put their arms around Hollywood and you’re seeing stars.” ESPN’s Michelle Beadle: “So now a 35-year-old has an 18-year-old Canadian pop star walk him into the ring. That’s like the new thing? That’s ridiculous” (“SportsNation,” ESPN2, 5/7).
SAM I AM: The Wood Brothers and NASCAR driver Trevor Bayne announced Saturday that they have added sponsorship from the Good Sam Club, which will allow the team to run four additional Sprint Cup races this season. Bayne now will drive the No. 21 Ford in 16 events this year (CHARLOTTE OBSERVER, 5/6).