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SBD/May 8, 2012/Marketing and Sponsorship
Mother's Day Comes Early: P&G Giving Visa Gift Cards To Moms Of Each U.S. Olympian
Published May 8, 2012
MOM KNOWS BEST: Gold medal-winning U.S. swimmer Ryan Lochte and U.S. gymnast Jordyn Wieber, along with several other Olympic hopefuls, were joined by their mothers this morning on NBC’s “Today” show for the formal announcement of P&G’s gifts and hospitality center. An Olympic-themed ad from P&G was shown, with NBC's Matt Lauer saying the ad is “thanking moms for the work they do for Olympic hopefuls. Wieber said her mother and her family “have made so many sacrifices just so that I can follow my dreams and reach my goals.” Lochte noted the mothers of athletes play a “big part” in their success. Ileana Lochte, Ryan’s mother, was tearing up when Ryan was talking about her and Lauer said, “You’re crying already. Imagine what’s going to happen in London. How are you going to survive?” Ileana replied, “I hide. Nobody ever sees me” (“Today,” NBC, 5/8).