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Marketing and Sponsorship

Pigskin Profits: CBS Seeing "Substantial" Price Increases For SEC Football Ad Sales

CBS Sports “has kicked off its college football sales early, getting substantial price increases" for its schedule of SEC games, according to Jon Lafayette of BROADCASTING & CABLE. The net’s SEC package “has a limited number of high-rated games with top-ranked teams and the threat of a potential sellout is pushing agencies to do business now and pay CBS' price.” CBS will broadcast Super Bowl XLVII next February, and one ad buyer said that the net “might be leveraging that with sponsors that normally don't advertise in SEC games.” CBS Exec VP/Sports Sales & Marketing John Bogusz said, "It's May 4 and we've done a fair amount of business.” Lafayette reports The Home Depot “continues as presenting sponsor of SEC football and Dr Pepper will present the SEC Championship game.” Bogusz said, "Most of the incumbents are back." Lafayette notes automakers “have been active in buying college football, as have a number of regional fast-food players (Chick-fil-A, Sonic) and financial services and insurance marketers” (BROADCASTINGCABLE.com, 5/4).

SBJ Morning Buzzcast: April 22, 2024

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NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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