PBR Gets Bump From Retiring Bull Secondary World Series Tix Prices Ebb Keeneland Limits Tickets To '15 Breeders' Cup F1 Could Head Back To Vegas Tour Of California Announces Host Cities World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies
Upcoming Conferences and Events
SBD/May 8, 2012/Events and Attractions
Yankee Stadium To Host First Soccer Match With Chelsea-Paris Saint-Germain Exhibition
Published May 8, 2012
NEW ADDITIONS: Also joining the '12 WFC are Serie A club AC Milan and defending MLS champion Galaxy. The MLS Sounders and Toronto FC, as well as EPL clubs Chelsea and Liverpool, had been already announced for the event. Chelsea will also face AC Milan on July 28 at Sun Life Stadium in Miami. Real Madrid will play the Galaxy on Aug. 2 at The Home Depot Center. The WFC is a partnership between MLS and CAA Sports (Christopher Botta, SportsBusiness Journal). In Miami, Michelle Kaufman reports in the first three hours of a pre-sale yesterday for the Chelsea-AC Milan match, “more than 20,000 tickets were scooped up." Dolphins CEO Mike Dee said, “Miami is a soccer hotbed. This announcement continues the tradition of bringing world-class events to our facility.” With the Marlins vacated to their new home, Sun Life Stadium “is expected to host more soccer events in the future” (MIAMI HERALD, 5/8).