SBD/May 8, 2012/Events and Attractions

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  • Yankee Stadium To Host First Soccer Match With Chelsea-Paris Saint-Germain Exhibition

    Yankee Stadium will host Chelsea-PSG match as part of World Football Challenge

    EPL club Chelsea will play Ligue 1 club Paris Saint-Germain as part of this year's World Football Challenge on July 22 in what will be the "first soccer game at the new Yankee Stadium,” according to Jack Bell of the N.Y. TIMES. The French club is also scheduled to play the MLS Impact “only two days later in Quebec, if the club wins the French title.” In addition, as winner of the league title, PSG “would then also play in the Trophée des Champions against Lyon (the winner of the French Cup) on July 29" at Red Bull Arena. One additional game “will be announced” today between La Liga club Real Madrid and Serie A club Juventus. That match “will be played Aug. 5 at Sam Boyd Stadium in Las Vegas” and it is “also possible that another game in the series will be added on Aug. 8 at Yankee Stadium between the same two teams” (NYTIMES.com, 5/7). On Long Island, Evan Korn noted Yankee Stadium “will be configured for 54,000 spectators in what will be Chelsea's first match in New York since 1954.” The visit to N.Y. “will be the second in a four-city U.S. tour, beginning July 18” against the MLS Sounders at CenturyLink Field” (NEWSDAY.com, 5/7).

    NEW ADDITIONS: Also joining the '12 WFC are Serie A club AC Milan and defending MLS champion Galaxy. The MLS Sounders and Toronto FC, as well as EPL clubs Chelsea and Liverpool, had been already announced for the event. Chelsea will also face AC Milan on July 28 at Sun Life Stadium in Miami. Real Madrid will play the Galaxy on Aug. 2 at The Home Depot Center. The WFC is a partnership between MLS and CAA Sports (Christopher Botta, SportsBusiness Journal). In Miami, Michelle Kaufman reports in the first three hours of a pre-sale yesterday for the Chelsea-AC Milan match, “more than 20,000 tickets were scooped up." Dolphins CEO Mike Dee said, “Miami is a soccer hotbed. This announcement continues the tradition of bringing world-class events to our facility.” With the Marlins vacated to their new home, Sun Life Stadium “is expected to host more soccer events in the future” (MIAMI HERALD, 5/8).

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  • NASCAR Reaches Three-Year Deal To Keep Champions Week In Las Vegas

    NASCAR agrees to continue hosting Awards show in Las Vegas for next three years

    NASCAR took its relationship with Las Vegas to “another level” yesterday with the announcement of a three-year deal to keep the Sprint Cup Series Awards and Champions Week in the city, according to Laura Carroll of the LAS VEGAS REVIEW-JOURNAL. In November, NASCAR will hold its fourth consecutive Champions Week in the city. NASCAR Senior VP & CMO Steve Phelps: “The first three years in Vegas were very successful for the sport overall. The city is a great backdrop for our sport to serve as our championship city” (LAS VEGAS REVIEW-JOURNAL, 5/7). In this week’s SPORTSBUSINESS JOURNAL, Tripp Mickle writes financial terms “weren’t available, but that the Las Vegas Convention and Visitors Authority is paying NASCAR to bring the event back to the city.” As it did last year, NASCAR will be hosting the awards ceremony at the Wynn on Nov. 30 (SPORTSBUSINESS JOURNAL, 5/7 issue).

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