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Marketing and Sponsorship

Manchester City Agrees To Six-Year Kit Deal With Nike, Doubling Value Of Previous Deal

EPL club Manchester City has "cashed in on their emergence as a football powerhouse by striking a six-year kit deal with Nike," according to Mark Ogden of the London TELEGRAPH. Terms of the deal were not disclosed, but it could earn the team up to US$19.4M a year. The club "had secured a 10-year deal with Umbro" worth US$9.7M as recently as '09, but with Umbro now owned by Nike, that agreement "has been renegotiated to reflect City's subsequent success on the pitch." Manchester City "will now wear the Nike brand from the start" of the '13-14 season. Although City has doubled the value of its kit deal by moving from Umbro to Nike, a switch "that will give the club access to the American sportswear giant’s global manufacturing and retail operation, the financial benefits of the package remain some way adrift of City’s domestic rivals." Manchester City "has yet to prove its ability to compete with Liverpool, United and Chelsea in terms of shirt sales, both in the UK and across the globe." However, the association with Nike "is likely to boost their profile and enable the club to dramatically increase its global recognition" (London TELEGRAPH, 5/5). The deal will see Nike "replacing Umbro as the designer, manufacturer and distributor of City's kit, training strip and a range of other products" (LONDON TIMES, 5/5). BLOOMBERG NEWS' Tariq Panja wrote Manchester City "has been trying to secure better commercial contracts to stem losses that may lead to a breach of European' soccer's new fiscal restrictions that seek to match expenditure to income." The club's US$312M loss announced last year "was the biggest in English soccer." The Nike contract "allows a 10-year stadium naming rights and infrastructure sponsorship agreement with Abu Dhabi's national airline Etihad worth about" US$565.7M (BLOOMBERG NEWS, 5/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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