SBD/May 4, 2012/Research and Ratings

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  • Hot Off The Press: Newspaper Circ On The Rise, Aided By Jump In Web Subscriptions

    Daily circulation for the 618 newspapers reporting comparable multiday averages rose 0.7% through the end of March compared to the same period last year, fueled largely by increases in digital circulation and branded editions, according to recent data from the Audit Bureau of Circulations. On average, digital circulation now accounts for 14.2% of newspapers' total circulation mix, up from 8.7% in March '11. Digital circulation may be tablet or smartphone apps, PDF replicas, metered or restricted-access websites or e-reader editions. Branded editions -- which are defined as newspaper-owned products such as commuter, community, alternative-language, or Sunday Select type newspapers -- made up 4.5% of newspapers' total average circulation, up from 3.4% last year. Listed below are the top 15 U.S. newspapers by circulation through the end of March (Audit Bureau of Circulations).

    TOP 15 DAILY U.S. NEWSPAPERS BY AVG. CIRCULATION
    THROUGH END OF MARCH
    PAPER
    PRINT
    DIGITAL
    BRANDED
    EDITIONS
    AVG. CIRC.
    % +/-
    Wall Street Journal
    1,566,027
    552,288
    0
    2,118,315
    0.0%
    USA Today
    1,701,777
    115,669
    0
    1,817,446
    -0.6%
    N.Y. Times
    779,731
    807,026
    0
    1,586,757
    73.1%
    L.A. Times
    489,514
    100,221
    26,840
    616,575
    1.9%
    N.Y. Daily News
    400,061
    156,470
    23,105
    579,636
    9.2%
    San Jose Mercury News
    139,825
    66,213
    369,748
    575,786
    -0.3%
    N.Y. Post
    408,579
    146,748
    0
    555,327
    6.2%
    Washington Post
    467,450
    40,165
    0
    507,615
    -7.8%
    Chicago Sun-Times
    200,503
    68,986
    152,846
    422,335
    0.7%
    Chicago Tribune
    387,217
    27,373
    0
    414,590
    -5.2%
    Dallas Morning News
    202,123
    49,795
    153,431
    405,349
    0.1%
    Denver Post
    240,200
    150,920
    10,000
    401,120
    23.4%
    Newsday
    284,357
    113,616
    0
    397,973
    33.2%
    Houston Chronicle
    254,696
    91,422
    37,889
    384,007
    5.3%
    Philadelphia Inquirer
    205,412
    55,921
    63,958
    325,291
    -5.4%
     

    NOTES: The paid/verified circulation model defines paid circulation as copies purchased by an individual recipient or a specialized distribution channel, such as business/traveler. Verified circulation includes much of what used to be reported in "other" paid circulation, including third-party copies and copies distributed to schools and newspaper employees.

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