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SBD/May 4, 2012/Media
UFC On Fox Again Set To Air Against PPV Marquee Boxing Match
Published May 4, 2012
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THE BRIGHT SIDE: MMA WEEKLY’s Damon Martin noted Fox execs four months into their seven-year deal with the UFC “couldn’t be happier with their latest acquisition.” Fox Sports co-President & co-COO Eric Shanks said, “I continue to be amazed. You guys all know where it came from 10 years ago, and the fact that the first time on broadcast television almost six million viewers, the second one in that demo of 18-49 we beat all three networks combined.” He added, “The prelims on FX have already beaten 25 out of the 26 prelims on Spike, so it’s amazing.” The UFC “explosion has especially boosted the once woefully low rated” Fuel TV. Shanks: “There’s nothing bad to say about the UFC’s performance on any of the channels” (MMAWEEKLY.com, 5/3).
TUNE IN: DAILY VARIETY’s Jill Goldsmith noted Vice Media Thursday “unveiled a handful of original shows and five new channels on fashion, news, food, shopping and a venture with the Ultimate Fighting Championship.” The channel with UFC “launching in September is dedicated to the culture” of MMA. The network's lineup includes "Little Big Guys," which will show “what it takes for kids to become MMA bruisers” (VARIETY.com, 5/3).