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SBD/May 4, 2012/Media
Sky Facing International Competition For Domestic EPL Rights
Published May 4, 2012
INTERNATIONAL APPEAL: The FINANCIAL TIMES’ Blitz & Fenton note companies will “be able to bid for the right to show the remaining 226 games of the season as ‘near live,’ beginning at 8.30pm for games played in the afternoon.” The “near-live” games will be “available for traditional ‘linear’ broadcasting and also for on-demand services, to appeal to new media groups such as Google and Apple” (FINANCIAL TIMES, 5/4). BLOOMBERG NEWS’ Tariq Panja noted the current global rights are worth US$2.27B, "more than some rival leagues make from their domestic contracts.” The overseas broadcast sale “will start after the U.K. negotiations conclude around June” (BLOOMBERG NEWS, 5/3).