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Marketing and Sponsorship

Toyota Renews Sponsorship Of AMA Supercross Series Through '14

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. It currently uses the sponsorship to promote its Tacoma Baja series, but it plans to use it to promote its new Tundra in '13 and '14. Toyota Engagement Marketing Manager Jim Baudino said, "It's one of our core properties that we support from the truck side and it allows us to tap into a unique group of consumers. We're able to embrace that whole supercross community, and every year we've continued to benefit." Toyota this year built a national ad campaign for its Tacoma Baja series truck that featured supercross riders from Joe Gibbs Racing's team. Feld Motor Sports COO Ken Hudgens said, "Toyota's been a partner of ours for a long time. They're really invested. They're an active, vibrant, engaged sponsor. Combined with the Monster Energy renewal from a while ago, we have two of our most important sponsors firmed up with extension now and that makes the whole program more solid."

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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