SBD/May 3, 2012/Media

Darvish Propels MLB Rangers To League's Largest Local Ratings Increase In April

Rangers P Yu Darvish has helped the team post MLB's biggest local TV ratings increase during the first month of the season, according to FSN. The first-place Rangers have posted an 89% jump over last year's first month and have outrated the first two games of the Mavericks-Thunder NBA Playoff series head-to-head in the Dallas-Ft. Worth market. Games started by Darvish have drawn particularly large ratings -- accounting for three of the four highest-rated Rangers games ever on FS Southwest. The RSN has carried four of his five starts, which have averaged a 9.1 local rating. Overall, FSN says MLB game ratings have increased by 20% across its RSNs so far this season, which has helped the group's ad sales efforts. "We have had a great response from advertisers -- especially in renewals from last season," said Home Team Sports Exec VP Kyle Sherman, whose company sells the inventory.

TOP GAINS AMONG FOX RSNs AIRING MLB GAMES IN APRIL
NET TEAM
LOCAL RATING
YEAR-OVER-YEAR
% +/-
FS Southwest Rangers
7.5
89%
FS Prime Ticket Dodgers
2.3
67%
FS Arizona D'Backs
4.2
53%
Sun Sports Rays
5.3
51%
FS Detroit Tigers
9.2
50%
SportSouth Braves
2.8
39%
FS Midwest Cardinals
9.4
15%

 

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