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Marketing and Sponsorship

Visitors Welcome: City Of El Paso To Sponsor Chavez-Lee Fight At Sun Bowl

The El Paso City Council Tuesday "unanimously approved" a $500,000 deal making the city a sponsor of the June 16 Julio Cesar Chavez Jr.-Andy Lee bout at Sun Bowl Stadium, according to Aileen Flores of the EL PASO TIMES. The city will pay fight promoter Top Rank a $350,000 sponsorship fee "and a $150,000 event expense support fee allowing the city to be promoted worldwide.” The city of El Paso will have ads “placed in the ring, two corner pads, ring mat and overhead lighting truss; the banner identification will be displayed throughout the stadium, live mentions will be made by the ring announcer and $25,000 in tickets will be available for use in sponsor packages.” El Paso Convention & Visitors Bureau GM Bill Blaziek said that if ticket sales exceed $2M, the city “will be entitled to part of the revenues” (EL PASO TIMES, 5/2).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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