SBD/May 3, 2012/Marketing and Sponsorship

Visitors Welcome: City Of El Paso To Sponsor Chavez-Lee Fight At Sun Bowl

The El Paso City Council Tuesday "unanimously approved" a $500,000 deal making the city a sponsor of the June 16 Julio Cesar Chavez Jr.-Andy Lee bout at Sun Bowl Stadium, according to Aileen Flores of the EL PASO TIMES. The city will pay fight promoter Top Rank a $350,000 sponsorship fee "and a $150,000 event expense support fee allowing the city to be promoted worldwide.” The city of El Paso will have ads “placed in the ring, two corner pads, ring mat and overhead lighting truss; the banner identification will be displayed throughout the stadium, live mentions will be made by the ring announcer and $25,000 in tickets will be available for use in sponsor packages.” El Paso Convention & Visitors Bureau GM Bill Blaziek said that if ticket sales exceed $2M, the city “will be entitled to part of the revenues” (EL PASO TIMES, 5/2).
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