Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/May 2, 2012/Media
NHL Winter Classic "24/7" Back For Third Season On HBO; Canadian Net To Be Involved
Published May 2, 2012
ANOTHER ROUND: In Las Vegas, Taylor Bern noted boxer Floyd Mayweather Jr. "feels like he’s carrying the entire promotion heading into Saturday night’s fight" against Miguel Cotto, and that is "most evident on HBO Sports’ '24/7' series, which debuted five years ago" for Mayweather's fight against Oscar De La Hoya. Including Mayweather-Cotto, there have been "13 boxing productions of '24/7,' six of them featuring Mayweather." The first episode of this season "opened with Mayweather discussing his own importance in the series’ success and saying he deserved 66 percent of the screen time." Mayweather said, "When it gets to this level, it’s a business. … You’ve got to continue to put (people) in the seats and do creative things to get people to tune in” (LAS VEGAS SUN, 4/30).