Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Scotiabank Threatens To Pull CONCACAF Sponsorship Iguodala Settling In To Role With Twice Marketplace Roundup Oubre Jr. Leads NBA Draft Fashion Marketplace Roundup Towns Focus Of New Samsung Campaign Digital Brand Value For NBA Draft Prospects Draft Ops Adds Deal With Isles, Barclays Center
SBD/May 2, 2012/Marketing and Sponsorship
Published May 2, 2012
FALSE ADVERTISING: Penn Racquet Sports Inc. and parent, Head USA Inc., “filed a claim of false advertising Monday in U.S. District Court in Connecticut.” The lawsuit claims that Dunlop Int'l Ltd. and Dunlop Sports Group Americas Inc. “have been misleading the public by labeling Dunlop balls as the ‘World's No. 1 Ball’ and boasting that it has a 70 percent share of the global tennis ball market” (AP, 4/30).
NEW LOOK KNIGHTS: Rutgers yesterday unveiled new football uniforms for the ’12-13 season featuring the Nike Pro Combat System. The program will also strengthen the “Block R” logo (Rutgers). In Orlando, Matt Murschel noted Rutgers “will now have the option of red, white and black jersey and pants as well as several variations of a helmet that will continue to use the ‘Block R’ logo that Scarlet Knights fans have been familiar with” (ORLANDOSENTINEL.com, 5/1).
SCALING BACK: In Baltimore, Ryan Sharrow wrote, “Don’t look for Legg Mason Inc. to make a big splash on the sports sponsorship scene.” Legg Mason Chair, President & CEO Mark Fetting said that anything the company does “will be targeted and on a smaller scale, focused on the communities where it has operations.” Fetting also said that the company “decided to drop its long-running title sponsorship" of the ATP World Tour event in DC because it “was a holdover from Legg’s days when it had a large retail brokerage operation, including in the D.C. area.” Legg left the retail brokerage business in ’05 (BIZJOURNALS.com, 5/1).