Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/May 2, 2012/Marketing and Sponsorship
Published May 2, 2012
FALSE ADVERTISING: Penn Racquet Sports Inc. and parent, Head USA Inc., “filed a claim of false advertising Monday in U.S. District Court in Connecticut.” The lawsuit claims that Dunlop Int'l Ltd. and Dunlop Sports Group Americas Inc. “have been misleading the public by labeling Dunlop balls as the ‘World's No. 1 Ball’ and boasting that it has a 70 percent share of the global tennis ball market” (AP, 4/30).
NEW LOOK KNIGHTS: Rutgers yesterday unveiled new football uniforms for the ’12-13 season featuring the Nike Pro Combat System. The program will also strengthen the “Block R” logo (Rutgers). In Orlando, Matt Murschel noted Rutgers “will now have the option of red, white and black jersey and pants as well as several variations of a helmet that will continue to use the ‘Block R’ logo that Scarlet Knights fans have been familiar with” (ORLANDOSENTINEL.com, 5/1).
SCALING BACK: In Baltimore, Ryan Sharrow wrote, “Don’t look for Legg Mason Inc. to make a big splash on the sports sponsorship scene.” Legg Mason Chair, President & CEO Mark Fetting said that anything the company does “will be targeted and on a smaller scale, focused on the communities where it has operations.” Fetting also said that the company “decided to drop its long-running title sponsorship" of the ATP World Tour event in DC because it “was a holdover from Legg’s days when it had a large retail brokerage operation, including in the D.C. area.” Legg left the retail brokerage business in ’05 (BIZJOURNALS.com, 5/1).