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Marketing and Sponsorship

Marketplace Roundup

AD AGE’s E.J. Schultz reported MillerCoors “is making major changes to its agency roster, the biggest of which is the brewer's cutting ties with its longtime lead creative agency, Interpublic Group of Cos.' DraftFCB.” As part of the shift, Razorfish “has lost creative and digital-media duties,” which will now “move to a new multiagency group at WPP.” For the Miller Lite brand, the brewer “has picked Saatchi & Saatchi as lead creative shop, after giving it a tryout in January.” Digitas, however, “keeps Miller Lite digital-creative and -media duties” (ADAGE.com, 5/1).

FALSE ADVERTISING: Penn Racquet Sports Inc. and parent, Head USA Inc., “filed a claim of false advertising Monday in U.S. District Court in Connecticut.” The lawsuit claims that Dunlop Int'l Ltd. and Dunlop Sports Group Americas Inc. “have been misleading the public by labeling Dunlop balls as the ‘World's No. 1 Ball’ and boasting that it has a 70 percent share of the global tennis ball market” (AP, 4/30).

NEW LOOK KNIGHTS: Rutgers yesterday unveiled new football uniforms for the ’12-13 season featuring the Nike Pro Combat System. The program will also strengthen the “Block R” logo (Rutgers). In Orlando, Matt Murschel noted Rutgers “will now have the option of red, white and black jersey and pants as well as several variations of a helmet that will continue to use the ‘Block R’ logo that Scarlet Knights fans have been familiar with” (ORLANDOSENTINEL.com, 5/1).

SCALING BACK: In Baltimore, Ryan Sharrow wrote, “Don’t look for Legg Mason Inc. to make a big splash on the sports sponsorship scene.” Legg Mason Chair, President & CEO Mark Fetting said that anything the company does “will be targeted and on a smaller scale, focused on the communities where it has operations.” Fetting also said that the company “decided to drop its long-running title sponsorship" of the ATP World Tour event in DC because it “was a holdover from Legg’s days when it had a large retail brokerage operation, including in the D.C. area.” Legg left the retail brokerage business in ’05 (BIZJOURNALS.com, 5/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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