Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/May 1, 2012/Media
Published May 1, 2012
ADVANTAGE, RANGERS: In Dallas, Barry Horn noted Saturday from 8:30-10:15pm CT, when the MLB Rangers and Mavericks “went head-to-head, the 21st game of the Rangers regular season out-scored the Mavs playoff opener.” The Rangers on FS Southwest “scored a 8.0 rating in those 105 minutes" compared to a 6.2 for the Mavericks on KTXA-CBS (2.1) and ESPN (4.1). The Mavericks “picked up steam after the Rangers-Rays ended" and finished with a combined 8.0 on ESPN (5.0) and KTXA (3.0) for the entire game. The Rangers “full game average was a 7.6” (DALLASNEWS.com, 4/30).
A WELCOME SURPRISE: The GUARDIAN'S Tara Conlan notes the BBC is “expecting an operating surplus” of US$227.2M for its “latest financial year to the end of March 2012, which it will use for any unexpected overspends in its Queen’s jubilee and Olympics coverage.” The surplus “may surprise some BBC staff who are facing job cuts … but the corporation said it plans to use it as a reserve for any extra costs incurred while covering the Olympics and diamond jubilee this summer” (GUARDIAN, 5/1).
AUDI ON AIR: DAILY VARIETY’s Marc Graser reported Speed “will air Audi's documentary ‘Truth in 24 II: Every Second Counts,’ May 5 before releasing the film about the grueling 24-hour Le Mans race on Apple's iTunes for free.” The film, “written and helmed by Rob Gehring, and produced by Intersports and NFL Films, revisits Audi Sports' racing team as it tries to win its 10th Le Mans race in 13 years.” Actor Jason Statham “once again narrates the pic, as he did the first, which followed the 2008 team.” Intersport President & CEO Charles Besser, NFL Senior VP/Broadcasting & Media Operations Howard Katz and NFL Films President Steve Sabol “serve as exec producers” (VARIETY.com, 4/27).