Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/May 1, 2012/Marketing and Sponsorship
Robert Griffin III Joins Andrew Luck As An Endorser Of Panini America
Published May 1, 2012
PICK OF THE LITTER: ESPN’s Kristi Dosh reported Madison Avenue “has its sights on” Griffin more so than Luck. New England Consulting Group Dir of Business Development John Stone said, “When it comes down to marketability, it’s no contest. Luck is awkward in the way he speaks. RG3 is a rock star.” He added, “If you look at some (of) the most iconic marketing stars in the last decade -- (Derek) Jeter, (Peyton) Manning, (Michael) Jordan -- RG3 is ahead of them at the same age as far as charisma, overall dynamic personality, his ability to communicate, his authenticity and just being a refreshing personality.” Dosh noted Griffin came out on top in the most recent Q Score survey receiving an overall score of 20, "five points above the average for all NFL players.” Half of all sports fans “are at least familiar with him.” Luck is “slightly more well-known, with 54 percent of fans saying they’re familiar,” but his Q Score come in “below Griffin’s at the NFL average of 15, meaning more sports fans identified Griffin as one of their favorites rather than Luck” (ESPN.com, 4/26).