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SBD/April 30, 2012/People and Pop Culture
Published April 30, 2012
SPREADING HIS WINGS: In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports longtime Skechers Fitness Group President & CMO LEONARD ARMATO is now “going to try his hand at running a marketing services agency.” Armato has joined the Leverage Agency, N.Y., as Chair & Managing Dir. The agency “has opened a West Coast office in Los Angeles to accommodate Armato, who will bring Skechers’ sports and entertainment needs to Leverage as his first business development contribution to the group” (SPORTSBUSINESS JOURNAL, 4/30 issue).
NAMES: 24 Hour Fitness CMO TONY WELLS is leaving the company to take over as ADT North America Chief Marketing & Customer Officer. The company has more than 6 million customers in the U.S. and Canada and employs 16,000 (Tripp Mickle, SportsBusiness Journal)….Mobivity (formerly Txtstation) promoted MICHAEL FALATO to Senior VP/Sales & Development (THE DAILY)….The USOC named Integris VP/Diversity & Community Health Improvement JASON THOMPSON its first Dir of Diversity & Inclusion, reporting to USOC Chief Administration Officer KRISTEN VOLPI. Thompson will be based at USOC HQs in Colorado Springs (USOC)….The Falcons named former Colts VP & GM CHRIS POLIAN to the team’s scouting department. Polian will “help the Falcons in a scouting capacity and have some assignments around the league” (ATLANTA CONSTITUTION, 4/30).
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