Menu
Marketing and Sponsorship

Dolphins' Ross, Former NFL Execs Team Up For New Sports & Entertainment Venture

Dolphins Owner Stephen Ross, former Jets Exec VP/Business Operations Matt Higgins, former NFL VP/Partnerships, Marketing & Sales CEO Peter Murray and Genesco Sports Enterprises co-Founder & CEO John Tatum are "combining to form Insignia Sports & Entertainment," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Each of the four "will have equity in the new venture." Former HBO Sports President Ross Greenburg is "also involved in the operation, which has an emphasis on content creation and distribution, but Greenburg's role was unclear." Murray will serve as CEO and "hopes to hire as many as a dozen people by year's end." Agency capabilities include "brand consulting, property and athlete representation, and technology ventures." Since leaving the Jets in January, Higgins has been working for Ross' Related Cos., launching RSE Ventures, which "plans to develop sports-related companies." Higgins described Insignia as a "supporting company" for RSE Ventures, and it will "serve the same function for Tatum's Genesco agency, with both executive partners in the new firm." Technology and content creation "are two of the nascent agency's larger missions." Some early examples are "relaunching FanVision into a leading technology that will be a de facto standard across all venues." Another project is "a plan by Ross to "turn South Florida in general -- and the Dolphins’ Sun Life Stadium in particular -- into the home for Central and South American soccer in the United States, something that would make a valuable Hispanic marketing platform." Ross said that he also soon will "announce plans for three or four matches in Miami from top-name international teams" (SPORTSBUSINESS JOURNAL, 4/30 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/30/Marketing-and-Sponsorship/Insignia.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/04/30/Marketing-and-Sponsorship/Insignia.aspx

CLOSE