SBD/April 27, 2012/Marketing and Sponsorship

New Sprint Ad Featuring Jimmie Johnson Set To Debut During NASCAR Telecast Saturday

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Richmond Int'l Raceway, shows Johnson talking about a situation where a race fan misses a winning moment because of his limited data plan. He explains how he drove to victory by making a courageous pass of another driver late in a race. Johnson says, “I drove it in deep and took the race, but you missed it,” as a highlight of him driving appears showing him taking the lead in a race. Then he mentions that the fan missed his victory because “you got throttled by your data plan and it slowed you down.” Johnson jokes that the reason the fan missed the race was because he had hit his data limit streaming techno music. As music plays, he quips, “Man, you’ve got some questionable taste in music.” Other Sprint ads for its unlimited data plans feature Thunder F Kevin Durant. Octagon, which manages Sprint’s NASCAR’s business, also represents Johnson.
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