SBD/April 26, 2012/Marketing and Sponsorship

Flower Power: Derrick Rose Tops NBA Jersey Sales Rankings For The First Time

Bulls G Derrick Rose has the NBA's best-selling jersey at the temporary NBA Store in N.Y., and on NBAStore.com from April 2011 to present, according to a league release. This marks the first time Rose has had the top-selling jersey in the league. His No. 1 jersey ranked fifth on the list last year. Knicks G Jeremy Lin ranks No. 2 on the list despite not joining the team until December. Lin had the top-selling jersey during the lockout-shortened NBA regular season. The Bulls ranked as the top-selling team, marking the first time the club has held the No. 1 position since April '01 (NBA). CNBC.com's Darren Rovell notes Lin jerseys "didn't even hit the market until mid-February." Lakers G Kobe Bryant ranks behind Lin at No. 3, and Rovell writes it is an "upset" for Lin to top Bryant, as the Lakers star in the last 12 years "has finished the regular season atop the NBA jersey rankings six times, including 3 out of the last 5 years coming into this year" (CNBC.com, 4/26).
TOP 15 MOST POPULAR NBA JERSEYS
RANK
PLAYERS
RANK
PLAYERS
1
Bulls G Derrick Rose
9
Clippers F Blake Griffin
2
Knicks G Jeremy Lin
10
Celtics G Rajon Rondo
3
Lakers G Kobe Bryant
11
Knicks G Amar'e Stoudemire
4
Heat F LeBron James
12
Celtics G Ray Allen
5
Knicks F Carmelo Anthony
13
Celtics F Paul Pierce
6
Heat G Dwyane Wade
14
Magic C Dwight Howard
7
Mavericks F Dirk Nowitzki
15
Clippers G Chris Paul
8
Thunder F Kevin Durant    


TOP 10 MOST POPULAR TEAM MERCHANDISE
RANK
TEAM
RANK
TEAM
1
Bulls
6
Celtics
2
Knicks
7
Thunder
3
Lakers
8
Clippers
4
Heat
9
Nuggets
5
Mavericks
10
Magic
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