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SBD/April 26, 2012/Marketing and Sponsorship
Calvin Johnson Lands "Madden NFL 13" Cover, Defeating Cam Newton In Finals
Published April 26, 2012
COVER MATERIAL: As the cover was unveiled, Johnson said he was “shocked" to see himself on the game cover. Johnson: “Everybody’s going to want the game, so I need EA to supply me with dozens of games” (“SportsNation,” ESPN2, 4/25). In Charlotte, Scott Fowler notes Newton "looked totally surprised when Johnson won, then recovered quickly." Newton joked to the audience, "I thought you guys loved me!" But Newton "cared about losing," as he has "played the various incarnations of the Madden NFL franchise for years and believed" that he was the "ideal candidate for the cover." Newton had "Cam-paigned" for the cover with a homemade video that has been viewed more than 154,000 times on YouTube (CHARLOTTE OBSERVER, 4/26).
AVOIDING THE CURSE? ESPN's Colin Cowherd referenced the "Madden curse" before unveiling the cover yesterday, saying, "Through the years, there has been this sort of cover jinx. ... Do you buy into jinxes?” Newton: “No. You do what you got to do, there won’t be no jinx” ("SportsNation," ESPN2, 4/25).