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SBD/April 26, 2012/Franchises
NBA Kings Execs Try To Convince Fans To Renew Season Tix Amid Arena Ordeal
Published April 26, 2012
RETENTION RATE: Elmets Communications President Doug Elmets, who serves as spokesperson for Thunder Valley Casino, one of the Kings' biggest sponsors, said that the sponsorship “has been great for the casino's business, but the casino is taking a wait-and-see approach about renewing.” Elmets: "If ticket sales fall off substantially, and we don't get some kind of break on the (advertising) rates, then it doesn't make particularly good sense” (SACRAMENTO BEE, 4/26). Also in Sacramento, Melanie Turner notes that several sponsors "say they haven't decided whether to renew their sponsorship and corporate suites." Western Health Advantage Chief Marketing & Brand Officer Rick Heron said, "We're up in the air. We're just waiting to see what the reaction will be of the fan base. Without a strong and committed fan base, the value of that advertising opportunity goes down." But one concern Heron said he has about the value of working with the Kings is that "the dedication of the owners goes a long way toward fan enthusiasm." Heron: "We did it for two reasons: to support the effort to keep the Kings in Sacramento and, mainly, it's purely business. We want a partnership that's going to increase our membership, get our name out to an audience of folks" (SACRAMENTO BUSINESS JOURNAL, 4/20 issue).