Cubs Sign Theo Epstein To Five-Year Extension Cherington, Epstein Get Credit For Red Sox Bucks President Apologizes To Milwaukee For Comments Trail Blazers' Allen Discusses Team Spending, CBA Golden 1 Center Brings Game Sound To Suites Indians Seeing Uptick In '17 Ticket Sales Brewers Look To Invest Back In Team Franchise Notes Marlins Mourn Fernandez In Return To Diamond Golden 1 Aims To Be Most High Tech Sports Facility
SBD/April 26, 2012/Franchises
NBA Kings Execs Try To Convince Fans To Renew Season Tix Amid Arena Ordeal
Published April 26, 2012
RETENTION RATE: Elmets Communications President Doug Elmets, who serves as spokesperson for Thunder Valley Casino, one of the Kings' biggest sponsors, said that the sponsorship “has been great for the casino's business, but the casino is taking a wait-and-see approach about renewing.” Elmets: "If ticket sales fall off substantially, and we don't get some kind of break on the (advertising) rates, then it doesn't make particularly good sense” (SACRAMENTO BEE, 4/26). Also in Sacramento, Melanie Turner notes that several sponsors "say they haven't decided whether to renew their sponsorship and corporate suites." Western Health Advantage Chief Marketing & Brand Officer Rick Heron said, "We're up in the air. We're just waiting to see what the reaction will be of the fan base. Without a strong and committed fan base, the value of that advertising opportunity goes down." But one concern Heron said he has about the value of working with the Kings is that "the dedication of the owners goes a long way toward fan enthusiasm." Heron: "We did it for two reasons: to support the effort to keep the Kings in Sacramento and, mainly, it's purely business. We want a partnership that's going to increase our membership, get our name out to an audience of folks" (SACRAMENTO BUSINESS JOURNAL, 4/20 issue).