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SBD/April 24, 2012/Olympics
USATF Names Max Siegel New CEO After 19-Month Search For Doug Logan Successor
Published April 24, 2012
|Siegel will earn a base
salary of $500,000
APPLE NOT FAR FROM THE TREE: In Oregon, Curtis Anderson notes Siegel “becomes the fourth chief executive in USATF’s history.” He has “extensive background in working with other Olympic sports such as swimming, gymnastics, and skiing as an attorney based in Indianapolis.” Siegel yesterday said that he “wanted to build more collaborative relationships with the sport’s commercial partners, work on new and innovative things with ESPN, help shape the NBC television product, create more sponsorship opportunities for athletes, and finally, make an impact on participants from the grass roots to elite levels of the sport.” He also “plans to stick with the USATF campaign started by Logan to push for 30 medals at the London Olympics” (Eugene REGISTER-GUARD, 4/24). In N.Y., Lynn Zinser writes in hiring Siegel, USATF “did not travel far from its home base." Siegel said, “Who wouldn’t want to challenge this challenge? I’m excited about the impact I can have on this organization but also on lifestyle” (N.Y. TIMES, 4/24).