Red Sox Make Splash With Sale Trade Sale Trade Signals Full Rebuild For White Sox A's Dave Kaval Opens His Office To Fans USL Rowdies Owner Campaigns To Join MLS Minnesota Teams Struggle For Attendance Giants Will Be Forced To Pay Luxury Tax Cubs' Average Price For Season Tickets Will Rise Red Sox Look To Avoid Luxury Tax Sources: LeBron Not Staying At Trump Hotel In N.Y. Clippers Holding Camp In Hawaii
SBD/April 24, 2012/Franchises
Nets' Yormark Discusses Time In Newark, Future For NBA At Prudential Center
Published April 24, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Q: So what did you learn about the differences between the Meadowlands and Newark these past two years?
Yormark: Nineteen percent of our fans used rail in the last year and a half, so (Newark) was much more accessible than Izod [Center], which was all about ‘appointment viewing.’ That wasn’t the case with Prudential -- you could be spontaneous and go the day of the game and buy a ticket.
Q: So was [Prudential Center] a good landlord?
Yormark: Yeah, they were a pretty good landlord. Listen, you always have disagreements. It’s part of any relationship. But for the most part, they were accommodating -- and it’s not easy to be accommodating when you know someone is coming in on a short-term basis. Despite that, they treated us like partners.
Q: Attendance was flat despite higher expectations with Deron Williams; was that a case of being a lame duck?
Yormark: Well, we had a 10 percent increase last year in tickets sold. Had we stayed at Izod, nobody knows how many would have renewed, so any uptick -- given the team’s performance and the fact that this was a lame-duck franchise -- was a positive.
Q: Under what circumstances can you see Newark and [Prudential Center] as viable homes for an NBA team?
Yormark: To be viable in New Jersey, you have to have a great product, and you have to market it creatively. But I sincerely doubt you can be a tenant in the building. You have to be a partner. Only then do you have a shot.
Q: Is there even a market that could sustain three teams from the same sport?
Yormark: There are nine pro teams [in the N.Y. market] -- so much entertainment to share a consumer’s mind-set, it’s very hard to break through and be relevant and get fans to commit. I think we have chance where we’re going (Newark STAR-LEDGER, 4/24).