SBD/April 24, 2012/Franchises

Ticket Sales In Southern Ontario Indicate Area Has Become Bills' Secondary Market

Bills CEO Russ Brandon said that based on last year’s "demographic studies and the current ticket-selling trend, Southern Ontario has 'inched past' Rochester to become the team’s secondary market," according to Sal Maiorana of the ROCHESTER DEMOCRAT & CHRONICLE. Brandon was "quick to point out that Rochester is 'light years' ahead of Southern Ontario in terms of suite sales and corporate sponsorship platforms, and season and individual game ticket sales in the Rochester region continue to increase," but just "not as fast, recently, as in Southern Ontario." He added that the spike in ticket sales in Southern Ontario "is directly attributable to the regionalization push the franchise made with the Bills Toronto Series." Brandon said, "What this proves is what we’ve been focusing on for a decade, that regionalization works." With the Bills' agreement for training camp at St. John Fisher College "extended at least five years, Brandon said the team has to find new ways to improve the experience there for fans, and it must also have a stronger marketing presence in the Rochester region." That could be "in the form of more in-season off-day player appearances, for example" (ROCHESTER DEMOCRAT & CHRONICLE, 4/21).
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