SBD/April 23, 2012/Research and Ratings

Overnight Ratings: ABC's Thunder-Lakers Leads Weekend Sports With 3.8 Overnight

ABC earned a 3.8 overnight Nielsen rating for its coverage of Thunder-Lakers yesterday from 3:30-6:45pm ET, topping all weekend sports telecasts. The game earned a 13.6 local rating Oklahoma City, marking ABC's best regular-season NBA game ever in the market. Compared the net's final NBA regular-season telecast last season (Celtics-Heat), Thunder-Lakers is up 19%. Fox earned a 3.7 overnight for coverage of the NASCAR Sprint Cup STP 400 yesterday. Last year the race aired in early June, earning a 3.8 overnight.  CBS earned a 1.6 overnight for the final round of the PGA Tour Valero Texas Open yesterday, which saw Ben Curtis win his first event since ’06 with a two-stroke win. That figure is up from a 1.3 overnight for the tournament’s final round last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
"ESPN Sports Saturday"
4/21
ABC
4:00-6:00pm
0.5
Champions Tour: Liberty Mutual Insurance
Legends of Golf: Third Round
4/21
CBS
1:00-3:00pm
0.6
PGA Tour: Valero Texas Open: Third Round
4/21
CBS
3:00-6:00pm
1.1
MLB: (regional)
4/21
Fox
4:00-8:00pm
2.7
Red Bull Signature Series: Crashed Ice (taped)
4/21
NBC
2:00-3:00pm
0.4
NHL Eastern Conference Quarterfinal:
Capitals-Bruins: Game Five
4/21
NBC
3:00-6:00pm
1.5
NBA: Thunder-Lakers
4/22
ABC
3:30-6:00pm
3.8
Champions Tour: Liberty Mutual Insurance
Legends of Golf: Final Round
4/22
CBS
1:00-3:00pm
0.7
PGA Tour: Valero Texas Open: Final Round
4/22
CBS
3:00-6:00pm
1.6
NASCAR Sprint Cup: STP 400 (Kansas)
4/22
Fox
1:00-4:00pm
3.7
NHL Eastern Conference Quarterfinal:
Flyers-Penguins: Game Six
4/22
NBC
12:00-3:00pm
2.4
NHL Eastern Conference Quarterfinal:
Bruins-Capitals: Game Seven
4/22
NBC
3:00-6:00pm
2.5

 

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